By Andrei Bejan, Business Student at FSB Luton 

Balancing a business degree, full-time work and launching my natural wellness brand hasn’t been easy – but I’ve never been one to back down from a challenge. I’m Andrei Bejan, a Business Management (accredited by Bath Spa University) student at FSB Luton and this is the story of how I turned a personal passion into a growing enterprise. 

Entrepreneurship, for me, isn’t just a career goal. It’s something deeper – a calling. I’ve always been drawn to natural living and over time that interest evolved into something far more ambitious: a vision to create ethical, eco-conscious products that improve people’s lives without harming the planet. 

That vision became AMB Import & Export Ltd, a business I founded to develop natural soaps, cosmetics, and supplements. From sourcing pure ingredients to personally designing the packaging, I’ve built every detail to reflect the kind of brand I believe the world needs — honest, sustainable, and deeply connected to nature. As I always say: “Our mission is to bring people closer to nature, with products that are both beautiful and beneficial.” 

FSB has been instrumental in shaping my path. The academic structure there pushed me to think strategically and analytically. It wasn’t just theory — I applied what I learned in real-time to my business, and that practical insight has been powerful. The tutors didn’t just teach — they empowered me. I want to especially thank Dr Mahua Biswas, Senior Lecturer in Business and Course Coordinator at FSB Luton Campus, whose encouragement and support have meant a great deal to me since day one. 

FSB taught me discipline and systems thinking – two core principles I rely on every day as a business owner. And perhaps just as importantly, it taught me that your degree, your network, and your ambition don’t have to compete – they can work together.
 

My advice to other FSB student entrepreneurs? Here are my top 5 lessons: 

• Don’t wait for the ‘perfect’ time – progress matters more than perfection. 

• Use your coursework as a toolkit – apply it to real problems. 

• Let your values shape your brand – people buy authenticity. 

• Your tutors, classmates, and even your part-time jobs can be valuable resources. 

• See every challenge as growth. You’ll never evolve if you’re never tested. 

To anyone out there thinking of starting something – do it. You’ll never be fully ready, but if it matters to you, you’ll figure it out. One decision, one step, one product at a time.  

Discover more via: www.ambimportexportltd.com