Do you want to study in a collaborative environment and embrace the very latest digital technology? If so, then this MSc in Digital Marketing is for you
Enhance your digital marketing knowledge and work side-by-side with industry and research-led staff.
You will work on the latest research developments, while industry speakers provide development opportunities to enrich your creative and digital business practice. This will significantly contribute to your university experience and preparation for professional practice.
The curriculum revolves around contemporary digital marketing practice and emerging trends in the digital world. Students on the course will delve into the likes of data analytics, strategic marketing, social media trends and innovative research practice and exploring the dynamics of marketing on a global scale.
What can this course do for me?
You will pursue and develop hard and soft skills through a series of projects. These projects will support contemporary practice in digital marketing, taught by professionals and academics in an activated studio experience.
The course will bring you closer to the kind of marketing practitioner you wish to become.
What does the course cover
- Develop highly desirable skills in digital marketing
- Gain masters level skills in contemporary digital marketing practice
- Learn about the latest emerging trends in the digital world
- Build highly desirable skills in the likes of data analytics, strategic marketing and social media trends
- Learn about cutting-edge technologies that are shaping the next iteration of the web
- Develop your skills in innovative research practices
- Gain business and entrepreneurial skills that will enhance your employability
- Experience a learning-by-doing approach to digital marketing education
- Improve your future employment prospects
- Enhance your professional network by meeting people with similar interests and different skill-sets
- Be part of a tech-literate, creative community.
Course Modules
Level 7
- Emerging Technology and Social Trends
- Digital Marketing Analytics and Social Media
- Contemporary Marketing Principles and Practices
- Digital Consumer Journey (Consumer Behaviour)
- Research and Communication Skills
- Global Marketing and Sustainable Practices
- Final Project
How you are assessed
The programme uses a wide range of assessment methods. Formative assessments will be used to monitor your progress on the course and enable your tutors to identify any support needs you may have prior to undertaking your summative assessments.
The assessment portfolio includes case study analysis, formal examinations, individual and group business reports, oral and poster presentations, multiple choice questions, individual research projects and so on. Clear assessment criteria enable you to evaluate your progress and identify areas for further improvement and development.
Ravensbourne University
Ravensbourne is synonymous with cutting-edge technology, design, and media. Their forward-thinking approach ensures that students are at the forefront of digital innovation.
Through our partnership, FSB students are not just educated; they are positioned at the intersection of creativity and technology, equipped to lead in industries where digital skills are paramount.
Entry requirements
Prospective students must have a good undergraduate honours degree in any academic subject awarded at 2.2 or above.
Prospective students may also be considered if they have been awarded a third-class honours degree. Such cases will be reviewed on an individual basis.
Get in touch
Please contact our Admissions Team for more information
Fees and Funding
FSB’s programmes are delivered under franchise agreements with partner universities who are registered Approved Providers with the OfS.
Therefore our students are eligible to apply for student finance from the Student Loans Company to cover the cost of their tuition fees, as well as maintenance grants to help with the cost of living.
Please get in touch with our Admissions Team for more information.
