Do you want to study in a collaborative environment and embrace the very latest digital technology? If so, then this MSc Strategic Marketing and Analytics is for you
Shape the future of marketing with data-driven insights. Learn how to combine strategic marketing expertise with advanced analytics in a collaborative, industry-focused environment. Explore social media trends, digital consumer behaviour, and global marketing strategies while gaining practical skills that employers demand.
What can this course do for me?
You will pursue and develop both strategic marketing expertise and advanced analytics skills through a series of applied projects. These projects mirror real-world marketing challenges, enabling you to integrate data-driven insights, digital marketing practice, and strategic decision-making in a professional context.
You will also build valuable soft skills such as communication, collaboration, and problem-solving, guided by industry professionals and research-active academics in an activated studio environment. This experience will bring you closer to becoming the marketing practitioner you aspire to be: analytically skilled, strategically focused, and fully prepared to thrive in the fast-changing digital economy.
What does the course cover
- Develop highly desirable skills in digital marketing
- Gain masters level skills in contemporary digital marketing practice
- Learn about the latest emerging trends in the digital world
- Build highly desirable skills in the likes of data analytics, strategic marketing and social media trends
- Learn about cutting-edge technologies that are shaping the next iteration of the web
- Develop your skills in innovative research practices
- Gain business and entrepreneurial skills that will enhance your employability
- Experience a learning-by-doing approach to digital marketing education
- Improve your future employment prospects
- Enhance your professional network by meeting people with similar interests and different skill-sets
- Be part of a tech-literate, creative community.
Course Modules
Level 7
- Contemporary Marketing Strategy
- Marketing Analytics and Digital Channels
- Evidence Based Management Decisions
- Global Marketing and Sustainable Practices Or Brand Management and Communication
- Brand Management and Communication Or Global Marketing and Sustainable Practices
- Consumer Journey
- Final Project
How you are assessed
The programme uses a wide range of assessment methods. Formative assessments will be used to monitor your progress on the course and enable your tutors to identify any support needs you may have prior to undertaking your summative assessments.
The assessment portfolio includes case study analysis, formal examinations, individual and group business reports, oral and poster presentations, multiple choice questions, individual research projects and so on. Clear assessment criteria enable you to evaluate your progress and identify areas for further improvement and development.
Ravensbourne University
Ravensbourne is synonymous with cutting-edge technology, design, and media. Their forward-thinking approach ensures that students are at the forefront of digital innovation.
Through our partnership, FSB students are not just educated; they are positioned at the intersection of creativity and technology, equipped to lead in industries where digital skills are paramount.
Entry requirements
Prospective students must have a good undergraduate honours degree in any academic subject awarded at 2.2 or above.
Prospective students may also be considered if they have been awarded a third-class honours degree. Such cases will be reviewed on an individual basis.
Get in touch
Please contact our Admissions Team for more information
Fees and Funding
FSB’s programmes are delivered under franchise agreements with partner universities who are registered Approved Providers with the OfS.
Therefore our students are eligible to apply for student finance from the Student Loans Company to cover the cost of their tuition fees, as well as maintenance grants to help with the cost of living.
Please get in touch with our Admissions Team for more information.
