Do you want to study in a collaborative environment and embrace the very latest digital technology? If so, then this MSc Strategic Marketing and Analytics is for you
The program will help you to develop the skills to plan effective strategies, engage audiences, achieve business goals, and combine creativity with technical know-how.
What can this course do for me?
Throughout the program, students incrementally build academic rigor, focusing on developing both hard and soft skills crucial for business and management. Key areas include academic writing, innovative thinking, communication, and research practice, ensuring a well-rounded foundation for advanced learning.
What does the course cover
- Develop highly desirable skills in digital marketing
- Gain masters level skills in contemporary digital marketing practice
- Learn about the latest emerging trends in the digital world
- Build highly desirable skills in the likes of data analytics, strategic marketing and social media trends
- Learn about cutting-edge technologies that are shaping the next iteration of the web
- Develop your skills in innovative research practices
- Gain business and entrepreneurial skills that will enhance your employability
- Experience a learning-by-doing approach to digital marketing education
- Improve your future employment prospects
- Enhance your professional network by meeting people with similar interests and different skill-sets
- Be part of a tech-literate, creative community.
Course Modules
Level 7
- Contemporary Marketing Strategy
- Marketing Analytics and Digital Channels
- Evidence Based Management Decisions
- Global Marketing and Sustainable Practices Or Brand Management and Communication
- Brand Management and Communication Or Global Marketing and Sustainable Practices
- Consumer Journey
- Final Project
How you are assessed
The programme uses a wide range of assessment methods. Formative assessments will be used to monitor your progress on the course and enable your tutors to identify any support needs you may have prior to undertaking your summative assessments.
The assessment portfolio includes case study analysis, formal examinations, individual and group business reports, oral and poster presentations, multiple choice questions, individual research projects and so on. Clear assessment criteria enable you to evaluate your progress and identify areas for further improvement and development.
Ravensbourne University
Ravensbourne is synonymous with cutting-edge technology, design, and media. Their forward-thinking approach ensures that students are at the forefront of digital innovation.
Ravensbourne University London is a dynamic institution at the intersection of creativity, business, and technology. Through our partnership FSB students will also engage with current trends in the business world, including the growing role of technology and digital tools, while building key skills in strategy, leadership, and decision-making essential for today’s dynamic business environment.
Entry requirements
Prospective students must have a good undergraduate honours degree in any academic subject awarded at 2.2 or above.
Prospective students may also be considered if they have been awarded a third-class honours degree. Such cases will be reviewed on an individual basis.
Get in touch
Please contact our Admissions Team for more information
Fees and Funding
FSB’s programmes are delivered under franchise agreements with partner universities who are registered Approved Providers with the OfS.
Therefore our students are eligible to apply for student finance from the Student Loans Company to cover the cost of their tuition fees, as well as maintenance grants to help with the cost of living.
Please get in touch with our Admissions Team for more information.
